Comment lire l’étiquette d’un sac de café : guide simple pour mieux choisir

How to read the label on a bag of coffee: a simple guide to making the right choice
published on 09.01.2025 — by Marc-Alexandre Emond-Boisjoly — 9 mins of reading —


Beneath every label lies a story. To read a bag of coffee is to open a door on the world of coffee, to understand where the beans come from, how they were processed and why their taste transports you.

At 94 Celcius, every detail printed on the bag has meaning. From the roasting date to the aroma profile, every detail reflects our commitment to transparency, precision and exploration.

1. What is a bag of coffee made of?

A bag of specialty coffee is much more than just a packaging. It tells the story of green coffee the coffee fruitOn the bag, you'll find the essentials:

  • Origin and producer : the country, the farm, sometimes even the name of the coffee producer.
  • Variety The "terroir" and complexity of the profile.
  • Treatment method Whether washed, natural or honey - these processes have a direct influence on taste.
  • Roasting date indispensable for knowing the freshness of the batch.
  • Aromatic profile A sensory reading to guide your choice.

Each entry exists so that you can choose your coffee with awareness - understanding rather than simply consuming.

2. Reading 94 Celcius tablets: a language of flavors

Our labels are more than just pictograms: they reflect our artisanal approach and our direct link with producers.

  • Filter symbolizes a light roast. It brings out the finesse of the aromas, the complexity of the terroir and the clarity of the cup. Ideal for manual methods (V60, Chemex, etc.).
  • Espresso a slightly darker roastA well-balanced blend to give body and sweetness to espresso-based beverages.
  • Experimental our field of exploration. With our partners, we are testing new processes such as our coffees co-fermented with fruitincluding the famous Bryan Alvear, vibrant testimony to innovation and complicity with the producer.
  • Female producer A symbol of fairness and recognition, at the heart of our ethical vision. A symbol of equity and recognition, at the heart of our ethical vision.

These tablets allow us to enter our universe with clarity: each color, each icon translates a gesture, an intention, an encounter.

3. Roasting date: controlled freshness

Under each 94 Celcius bag, a sticky indicates roasting date. This simple but essential detail testifies to our commitment to ensuring that our coffee is always fresh, roasted daily and dispatched promptly after each order.

We roasting every dayEach bag contains beans at their peak. This controlled freshness is a guarantee of quality and consistency in your cup.

But patience is also a virtue: we recommend that youwait about 14 days before serving your coffee. This allows the aromas to balance out and the gases produced by roasting to escape. The result? A roasted coffee more stable, more harmonious, ready to reveal its full potential. aromatic profile.

Like a wine that rests before being served, each coffee gains in depth with a little time.

4. Origin and direct link

At 94 Celcius, every bag of coffee bears the mark of a human relationship and a clear commitment to the producers. direct purchase" symbol on the label, this means that there is no no intermediaries between us and the farm: the coffee comes directly from the grower, often in small precious lots shipped by air to preserve their freshness and integrity.

For other coffees, our purchases are made ethicallyWe work with trusted partners who share our values of transparency and respect. Each collaboration is guided by the same requirement: to remunerate the work at source and honor the identity of the terroir.

This distinction is an integral part of what we call the specialty coffee An industry built on traceability, precision and trust.

Sac de café étendu au sol

5. The aromatic profile: a sensory map

Read more aromatic profile on the bag is to anticipate the experience. You'll often find three main notes: fruity, floral or gourmand. These notes are not artificial: they express the brand's taste reality grain.

A coffee may evoke mango, rose, cocoa or walnut. These descriptors are the result of rigorous tasting by our roasters and the coffee growers Each note is an invitation to contemplation: a guide to the cup of coffee that's just like you.

6. Processing and roasting: technical reading, sensory impact

Mention of the coffee processing (washed, natural, honey or experimental) tells you how the coffee cherry has become green coffee bean.

  • Visit washed offers clarity and liveliness.
  • Visit natural expresses sweeter, fruitier notes.
  • Visit honey strikes a subtle balance between the two.

We then adapt the roasting to each profile. A precision approach that aims to reveal, not mask.

It's this constant dialogue between green beans and human vision that shape the 94 Celcius signature: a coffee of balance, always just right, never bitter.

7. To read a label is to understand a philosophy

To read the label on a bag of coffee is to understand that nothing is left to chance:

  • each piece of data reflects a reality;
  • a sensory orientation on each tablet;
  • Every producer's name is a story of people and vision.

Visit coffee world becomes a space for exploration. And your 94 Celcius bag is your compass.

8. Conclusion: read, choose, explore

Behind every bag, there's a thoughtful gesture: that of a roaster, a producer, and soon, yours. Reading a label means choose your coffee At 94 Celcius, this reading becomes an experience: an exploration through transparency, curiosity and respect for a job well done.

Because a well-chosen coffee is a cup of balance - never bitter, always fair.