Matcha vs Hojicha : quelles différences entre ces thés japonais ?

Matcha vs Hojicha: what are the differences between these Japanese teas?
published on 02.03.2025 — by Marc-Alexandre Emond-Boisjoly — 6 mins of reading —


Matcha green tea has conquered the world in recent years, thanks to its brilliant color, health benefits and central role in the Japanese tea ceremony. But another Japanese tea is winning over more and more tea lovers: hojicha, a roasted tea with sweet, comforting notes.

So, what's the difference between matcha and hojicha? In this article, we explore their origins, flavours and benefits to help you better understand these two Japanese treasures... and inspire you to discover them at 94celcius.

What is matcha?

Origins and culture

Matcha is a powdered Japanese green tea made from shaded tea leaves, then finely stone-ground. Used for centuries in the tea ceremony, it has now become a trendy ingredient in coffees, pastries and lattes.

Taste and characteristics

Its taste is unique: vegetal, umami, slightly sweet and sometimes astringent, depending on the quality. Its bright green color immediately sets it apart.

Health benefits

Rich in antioxidant catechinsin L-theanine (which promotes concentration) and natural caffeinematcha stimulates energy and has a soothing effect.

What is hojicha?

Its speciality: roasted tea

Unlike matcha, hojicha is not a green tea powder, but a Japanese green tea that has undergone roasting. The leaves are roasted at high temperatures, giving them a reddish-brown color and a characteristic toasty aroma.

Sweet, gourmet flavors

Hojicha develops aromas of hazelnut, caramel and sometimes cocoa. It is milder and less herbaceous than matcha, and appeals to those who find green tea too bitter.

Specific benefits

Its roasting reduces its caffeine content, making it an ideal drink for evenings out or for those sensitive to stimulants. What's more, its comforting notes make it a perfect alternative to chocolate drinks.

Matcha vs Hojicha: the major differences

Color and preparation

  • Matcha bright green powder, whipped with a chasen (bamboo whisk).
  • Hojicha Whole leaves infused to produce an amber liqueur.

Taste and intensity

  • Matcha umami taste, intense and energizing.
  • Hojicha Toasted, sweet taste with notes of hazelnut and caramel.

Caffeine content

  • Matcha Caffeinated, ideal for the morning or as an energizing latte.
  • Hojicha low in caffeine, perfect for evenings out or as a comforting drink.

How to choose between matcha and hojicha?

  • For a morning boost matcha is your ally.
  • For a cocooning moment in the evening hojicha is more appropriate.
  • For lovers of intense, plant-based flavours choose matcha.
  • For palates that prefer sweetness and indulgence hojicha is for you.

At 94celciusWe invite you to explore these two complementary worlds. Whether you're curious to discover the vibrant energy of matcha or the warmth of hojicha, you'll find what you're looking for in our collection of Japanese teas.

What's the difference between matcha and hojicha?

Matcha is a green tea powder with a vegetal taste and high caffeine content, while hojicha is a roasted tea with a sweet, roasted flavor and lower caffeine content.

Does hojicha contain caffeine?

Yes, but in very small quantities. It is therefore suitable for children, sensitive individuals and relaxing evening moments.

Can hojicha be used in cooking like matcha?

Absolutely! Powdered hojicha is increasingly used for desserts, lattes and gourmet pastries.

Which is healthier: matcha or hojicha?

Both are excellent for your health: matcha is richer in antioxidants, while hojicha is more digestible and gentle on the body.

Conclusion

Matcha and hojicha are two faces of the same art: Japanese tea. One is vibrant, energizing and herbal, the other sweet, toasty and comforting. The best way to choose? Taste them!

👉 Discover now our selection of teas and matchas.