At 94 Celcius, we firmly believe that every coffee bean has a story to tell. However, to fully reveal these flavors, it's essential to pay attention to two fundamental aspects: the roasting date and the degassing process. While many coffee lovers may worry about the "freshness" of their beans, it's important to understand that freshness is not limited to recent roasting, but to the way the coffee is rested and stored.
Roasting and "Freshness": a myth to be dispelled
The specialty coffee industry often emphasizes freshness, but this can sometimes lead to over-concern and even waste. Indeed, the popular perception that coffee should be consumed immediately after roasting is now outdated. As expert Scott Rao explains, lightly roasted coffees, such as those we offer at 94 Celcius, can retain their aromas and remain excellent for several weeks or even months after roasting. This perception is validated by master roasters such as SEY and The Barn, who let their coffees rest for up to six weeks before serving them as espresso, thus ensuring flavor stability.