Azuma - Hojicha by ASAP (25g)

In the cup

A warm aroma, reminiscent of toasted cereals.
A soft, velvety texture.
A slightly sweet finish, with hints of hazelnut and warm bread.

Origin and know-how

• Producer: Azuma Tea Garden (family farm)

• Region: Wazuka, Kyoto, Japan

• Japanese name: ほうじ茶パウダー

• Cultivar: Mixed

• Harvest: Late spring cut + spring and summer tencha stems

• Process: Tencha roasting, then fine grinding

• Cultivation: No pesticides, chemical fertilizers, additives or colorants

• Imported by ASAP matcha and hojicha company from Montreal.

Why choose this hojicha?

• A unique taste: Roasted to reveal aromas of hazelnut, toast and cookie.

• A gentle ritual: Ideal for a comforting moment, hot or iced.

• Versatility: Perfect for lattes, desserts or pastries.

• A Kyoto heritage: Produced with care by a family of artisans over several generations.

Suggested preparation

1. Whisk powder
   Sift 2 tsp hojicha into a bowl.
   Add 60 ml hot water at 75°C and whisk until smooth and slightly frothy.
   (For a more intense version: 2.5 g hojicha to 28 g water, thick texture and concentrated flavor.)

2. Frothing milk
   Heat 2/3 cup of your favorite milk to a creamy micro-foam.

3. Assemble and enjoy
   Slowly pour the milk over the whipped hojicha.
   Sweeten to taste and enjoy.

A hojicha of rare elegance; roasted, comforting and infinitely sweet.