Every sip of 94 Celcius coffee reflects our values and vision
Our artisanal and rigorous approach allows us to work respectfully with our producers to express the nuances of their know-how in our roasting.
It's your turn to enjoy the difference!
#NeverBitterAlwaysFair
SCIENCE OR COFFEE: THE ALLIANCE THAT DEFINES US
In 2017, Marc-Alexandre founded 94 Celcius, a Quebec-based micro roaster pioneering specialty coffee. Drawing on his graduate studies in biochemistry and pharmacology, he chose to marry his passion for gastronomy and taste exploration with a bold vision.
Quickly joined by Siméon (his faithful canine companion), Marc-Alexandre laid the foundations for an approach that is both innovative and ethical, where scientific rigor meets a spirit of adventure.
At 94 Celcius, each bean is meticulously analyzed to extract its full aromatic potential and take you on a journey with every cup.
RIGOUR: EVERY BEAN, EVERY ROASTING CURVE
At 94 Celcius, roasting is a meticulous art. We work with our Probat P12, equipped with state-of-the-art temperature probes. Roast curve profiling orchestrates every detail, a bit like a captain following his navigation chart to achieve the perfect taste. The result: remarkable consistency from cup to cup, to give you the specialty coffee that takes you on a journey with every sip.
ETHICS: A COMMITMENT THAT TRAVELS FROM FARM TO FORK
The selection of our coffees is an essential journey. First we look for unique flavors, then we validate that our partners share our values of transparency and respect. We work closely with producers and importers who place ethics at the heart of their actions. Our aim: to build lasting relationships so that every harvest, every transaction and every cup of coffee remains a fair adventure.
KNOW-HOW: ALWAYS FAIR, NEVER BITTER
Never bitter and always fair for 6 years! 94 celcius has been evolving in the effervescence of Montreal since 2017. We are constantly refining our knowledge and roasting. Like an artist we want to be at the top of our game with every cup.
